Alternatives to Google adwords?

Posted by Noel_V on Friday October 25, 2013 @07:52AM
from the self-post dept.

My business makes a good deal of its sales using google adwords, however it appears I've maxed out profitability with that ad provider and I'm curious as to whether there's any thing similar I could use to generate visits to my site with a pay per click basis.

I'ld want to target largely the UK market..

( 6 comments | 10 points | on HN )

Re:Alternatives to Google adwords? by robert681 on Friday October 25, 2013 @08:05AM (#6611047)

Hi Noel,

You can try BuySellAds, which is most probably the most popular alternative to Google Adwords. Then there are some other alternatives. Refer to the following for more information.

http://www.ppchero.com/10-alternatives-to-google-adword/

Hope the above helps.

[ Parent | on HN ]

Re:Alternatives to Google adwords? by blackdogie on Saturday October 26, 2013 @08:20AM (#6617149)

Well there are a few bigger ones that can drive traffic

Bing Ads : https://bingads.microsoft.com/

Facebook ads : https://www.facebook.com/advertising‎

Yahoo Ads; http://advertising.yahoo.com

It really depends on what you are targetting, ie. you want to target based on location, interests etc. Also you should start to expand your keywords on AdWords, try split tests of different texts and see if you can bring your CPA down.

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Re:Alternatives to Google adwords? by kris-jagasia on Saturday October 26, 2013 @07:20AM (#6617037)

Give us some details on your product / service, as most advertising platforms are dependent on what you're trying to sell. For example, I've had some great results using LinkedIn but it was for a English conversation improvement product targeted towards professionals in a developing country (wouldn't have worked well for game download for example).

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Re:Alternatives to Google adwords? by ig1 on Friday October 25, 2013 @08:47AM (#6611224)

If you wanted geo-targeting I've had good results from Facebook, Linkedin and Plentyoffish but you need to spend time on ad optimization to make it work well.

Reddit works pretty well but you can't geotarget on there.

Bing gave me a decent ROI but a tiny amount of traffic.

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Re:Alternatives to Google adwords? by hvass on Friday October 25, 2013 @11:05AM (#6612039)

What is your sales cycle? If it's longer, you can try re-engaging some of the AdWords visits that did not convert but showed intent on your website with retargeting? We use AdRoll and results are pretty good.

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Re:Alternatives to Google adwords? by thenomad on Saturday October 26, 2013 @03:23AM (#6616677)

Bing ads are surprisingly not terrible.

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