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Re:Apple Says New OS X ‘Mavericks’ Will Be Offered for Free by chollida1 on Tuesday October 22, 2013 @01:57PM (#6593655)
I'm not sure I understand this.

Windows 8.1 is about as equivalent to OS X 10.9 as you can get and it was also free.

What exactly is the "boot to the face" here?

Re:Apple Says New OS X ‘Mavericks’ Will Be Offered for Free by lukifer on Tuesday October 22, 2013 @02:07PM (#6593753)
Apple's attempting to set a new expectation with consumers: OS updates should be free. Users are already accustomed to it on their phones, now they'll start to expect it of their computers.

I'm willing to wager that Apple never charges for an OS update again. I'm surprised they've taken this long to make the leap. (Of course, Microsoft makes more from OEM licensing than upgrades, but it's still a blow to their value in the consumer headspace.)

Re:Apple Says New OS X ‘Mavericks’ Will Be Offered for Free by NoPiece on Tuesday October 22, 2013 @02:07PM (#6593752)
Except Mavericks is free for everyone (who can run it). I have Windows 7 and MS is not offering 8 or 8.1 to me for free.
Re:Apple Says New OS X ‘Mavericks’ Will Be Offered for Free by heartbreak on Tuesday October 22, 2013 @03:14PM (#6594130)
No kidding. You didn't buy your laptop/desktop from Microsoft, did you? Maybe you should take up your claim for free Windows 8 with Lenovo/Dell/HP/Toshiba.
Re:Apple Says New OS X ‘Mavericks’ Will Be Offered for Free by jfb on Tuesday October 22, 2013 @05:08PM (#6594993)
Apple and Microsoft are in almost entirely disjoint businesses, anyway. I doubt that there's much useful analogizing to be done about their current respective situations.

FULL DISCLOSURE: Apple employee.