i am guessing this is a cultural thing, so i should apologise for being amused, or at least explain. to me a company like amazon is not a thing that deserves much respect in itself (although i can see how it is an accomplishment for jeff bezos and other people who have contributed). i don't think i am explaining very well, sorry. it might be something like "power distance" - http://en.wikipedia.org/wiki/Hofstede's_cultural_dimensions_...

anyway, to my culture, your reply seems inappropriately respectful (i am not saying it is since this is obviously a culturally-dependent judgement, just trying, clumsily, to explain...). hence the idea that they must have a hostage.