Microsoft Wants to Embed Windows Phone into Every Android Device

Re:Microsoft Wants to Embed Windows Phone into Every Android... by Mikeb85 on Friday October 11, 2013 @10:52AM (#6533476)

Apple definitely is. They used the same strategy by switching to x86 and making it easy to run Windows on a Mac.

Google is a bit different, since they have a distributed platform that you can use on literally, any OS. They definitely want people on their platform, but so far they haven't taken any steps to 'lock' people in (I mean, they renewed their contract with Mozilla, they open-sourced Chromium/Chromium OS, Android, etc...).

I suspect most people are in Google's ecosystem simply because it's better. And until Google say, makes Chrome and Google services run only on Chromebooks and Motorola phones, I'd say they haven't behaved the same as Apple and Microsoft.

[ Parent | on HN ]

Re:Microsoft Wants to Embed Windows Phone into Every Android... by pedalpete on Friday October 11, 2013 @11:54AM (#6533906)

I find this interesting, does platform lock-in have to mean that you've bought a technical platform (OS)? Google locks you in by having your data on their services. The new 'lock-in' is cloud storage and cloud based apps. I think the big money isn't from directly locking in consumers, but rather locking in enterprise. That's where Microsoft also made a ton of its money.

[ Parent | on HN ]