Not all articles are news in the traditional sense. Editorials, opinion pieces, historical perspectives, analyses of markets, etc. are not a google away. The dilution of the news market is because a lot is poured into hype, that is a google away. High quality content gets people back which is evident in how the New York Times manages to maintain loyal readership and profitability.
Frankly the mere fact that you are making that comparison tells me you don't understand the market at all.