Blue ocean strategy?
Re:Autopsy of a failed side project
by contextual on Monday October 07, 2013 @07:58AM
(#6507603)
Blue Ocean Strategy: Creating new demand in an uncontested market space[1]. Summon the Warrior[2] was my attempt at this.
Red Ocean Strategy is a highly competitive market space, and what Lyricful were engaged in.
[1]https://en.wikipedia.org/wiki/Blue_Ocean_Strategy [2]http://summonthewarrior.com/
By the looks of it, Lyricful deserved better. Hopefully someone with deeper pockets can bring it back.