I suggest that you provide easy one year purchases. It is much easier for my manager to sign off on one purchase than a recurring bill. Also, number of users is unlikely to be my purchase level decider. Perhaps you could differentiate the levels on another factor to get me out of your lowest tier.

Have you done any A/B testing on including text like "That's about 4 cups of coffee" in pricing pages?

I found this: https://news.ycombinator.com/item?id=4394114

Hi, I'm the "front-end dev" of UserApp. No, I just went on my feeling on this one :) I actually got the idea from wrapbootstrap (e.g. https://wrapbootstrap.com/theme/ace-responsive-admin-templat...). Thanks for the link btw, I will check it out later!