I'll pretend your question is genuine. It's because of his thoughtful explanation of how the CEO role changes as startups become established businesses. (Not because of the notoriety of his business-- which I assume is the source of your sass.)

Because 34 people voted for it.

Thank you. I think this every time I read such a comment... "because your peers expressed interest in it."

Jason Cohen's blog (http://blog.asmartbear.com) has historically been very popular among the startup crowd and used to be regularly front-paged on hacker news. Also, WP Engine is popular and many of us use it. Note that they host the blogs of several well-known tech companies.