I can't make anyone's mind up for them. But if all they ever read are the hyperbolic marketing pieces about the glories of one tool, they're less likely to take the time to vet the claims and compare it to other tools.

There's a lot of people on HN, and many of them simply aren't familiar enough with technology not to buy into every product shilled in a blog post or news article. It's like the "HN effect" is convincing people that because it's on the front page, it's somehow intellectually stimulating, superior, or factually correct, when often this isn't the case. Luckily we have comments to put forth alternate views.