1) The start-up acquiring the lead list has the ability to progress the deals to closure.
2) The start-up acquiring the lead list is able to appropriately break-down their revenue in an easily audit-able/non-modifiable manner to demonstrate which $ came from the acquired lead list(s).
This type of thing may be an option for these guys going forward (once they figure out the kinks), but I think they're doing the right thing right now by charging up-front.
>1) The start-up acquiring the lead list has the ability to progress the deals to closure.
We help start-ups figure out a process for doing sales. Most start-ups have some idea of how they want to do their sales and we fine tune the process with them.
>2) The start-up acquiring the lead list is able to appropriately break-down their revenue in an easily audit-able/non-modifiable manner to demonstrate which $ came from the acquired lead list(s).
We also provide monthly reporting on the response rates and so on and it helps the start-ups to understand what their ROI on the process is. In general, the money we are charging is small enough that its always ROI positive.
Wasn't implying that your service doesn't provide benefits. I actually believe the exact opposite to be true.
What I'm saying is that it doesn't make sense for you guys to do a revenue split based on how many of the leads closed since you would then be 100% reliant on the lead list purchaser's ability to close the deals (and track each dollar received from the leads).
So I guess the one thing I would ask is if you guys would be interested in doing a % of sales deal, for startups that can't afford those high fees.
I would think that you could make even more than what you charge on a % basis - if you are confident in the leads you produce.
Just a thought.
I would take you up on that offer if you had that - for sure.