Re:LeadGeni.us: User acquisition as a service
by ovoxo on Thursday October 03, 2013 @11:53PM
(#6493624)
Hey Prayag,
Wasn't implying that your service doesn't provide benefits. I actually believe the exact opposite to be true.
What I'm saying is that it doesn't make sense for you guys to do a revenue split based on how many of the leads closed since you would then be 100% reliant on the lead list purchaser's ability to close the deals (and track each dollar received from the leads).
>1) The start-up acquiring the lead list has the ability to progress the deals to closure.
We help start-ups figure out a process for doing sales. Most start-ups have some idea of how they want to do their sales and we fine tune the process with them.
>2) The start-up acquiring the lead list is able to appropriately break-down their revenue in an easily audit-able/non-modifiable manner to demonstrate which $ came from the acquired lead list(s).
We also provide monthly reporting on the response rates and so on and it helps the start-ups to understand what their ROI on the process is. In general, the money we are charging is small enough that its always ROI positive.