The ad-centric intent is clear and trying to cover it with "we don't see it this way" only further alienates potential users (and worse, makes fool of them). Be up front and honest about the product you make.
When I create a new "document" the first field is about which ad platform I want to use... For calling the product "Web designer", that sends a message...
Great work, I really appreciate it and find value in it, but I think you have to be more clear about this "focus area" in the landing page.
Thanks for the comment. Just out of curiosity, what does "iterate & push quickly" mean in your context? Some people use that to mean releasing every few hours; some every few months. What release frequency are you aiming for?
Our ambition while building Google Web Designer is that it be a general-purpose, awesome HTML5 content builder.
Hence the name Web Designer & not Ad Designer.
We aim to learn from our users, iterate & push quickly to reach our ultimate goal of being a kick- general purpose HTML5 builder!