>My experience is that writing long, insightful pieces of prose is just hard, miserable work. People do it because they feel compelled to, not because it's a fun way to relax. So it's easy to procrastinate or avoid it, especially if there aren't any external demands or deadlines to meet.

Is it a problem if they don't? There are now many, many insightful essays on the internet; one could spend a lifetime reading them and barely scratch the surface. If you were actually writing for the attention it gets you, rather than for the sake of the writing (and the comment about favourite or retweet makes me think that's his real motivation here), and then you find a more efficient way to get that validation, isn't that a good thing? The internet won't miss what you didn't write.