Also, NFC technology is a little clunky with 'turning on yet another protocol, setting up incoming connections, "it didn't work try again.", etc, etc'. The iPhone is the phone of the masses because they simplified or removed protocols like removable Li-ion, SD, USB, and NFC. The only protocols that remain are the most branded, and the most functional. (They are still working to perfect Siri :)
Developing well established existing technologies that people and phones are already used to (bluetooth) is key to Apple's strategy. NFC was DOA simply because Samsung has a hard time with implementation [ie: eye tracking, tv voice commands, and hand commands].
Macys Peets Coffee Walgreen
Both Peets and Macys deliberately placed labels by their cashier that reads: "pay with Google Wallet"
Actually, this makes me wonder why anyone bothered with NFC or Bluetooth LE for file transfer, etc., when WiFi Direct is just as good.
Also, since I'm asking: Does anyone know if my Bluetooth-LE-supporting HTC One will consume very little battery if Bluetooth is turned on? I have an inkling that it will need to keep advertising Bluetooth proper, so it will use as much battery as Bluetooth always has.
(They've delayed any detailed specifications for weeks now.)
Doesn't matter to me. Anything that finally gets Bluetooth LE on a roll is fine with me. It has awesome potential.