An example of how that worked in the military sense, the eye piece would put a targeting diamond over a target while you were looking at it and would be either clear, or light up a single pixel on the edge of the screen where you would have to look to see the diamond(s).
On fighter yets the hud is fixed over the cockpit 'dash' and doesn't move relative to your head, so when you look out of the cockpit it isn't in front of your eyes.
The conclusions NASA came to was that locating stuff and anchoring it in space around the pilot was essential in keeping the pilot from losing situational awareness and instead looking at the display on the glass.
In the Russian helmet, they would need some way to combine your GPS location, and head orientation, to perhaps put virtual cones in the road in front of you showing you where to go.
Ideally, this should be tested.
ATS HUD: http://www.youtube.com/watch?v=tpXYwoZ6zWw
For a while they even had a radar overlay so you could see deer in the road on your HUD before your eyes could in the dark.
http://cdn0.mos.techradar.futurecdn.net//art/car%20tech/Head...
I think the best solution for GPS on a bike is probably Google Maps on some sort of phone receiving input from it only through TTS over headphones in your helmet. If you needed to interact with it you would just pull over first. Everything needed for that solution probably exists already.
This is already how I do navigation while in my car, though in a few (increasingly rare) cases I still find myself looking at the screen for clarification. Iron out those cases and screen-less will become the best way to use navigation.
I am already used to glancing down for speed and such on occasion, I really don't want something elsewhere. There is just too much chance of it impeding my view at the wrong time. Its already annoying when that one damn bug impacts that spot your looking through all the time.
Assuming that it is not a very "strong" image, I assume it has some transparency?