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Re:Scaling Django to 8 Billion Page Views by jacques_chester on Wednesday September 25, 2013 @10:17AM (#6444699)
Yeah, the proprietary databases can be very expensive. I was told at an IBM internship day that DB2 was doing billions of transactions / day for UPS in the mid 1990s ... on clustered[1] mainframes. Not something most startups can easily get their hands on.

Basically the technological bifurcation seems to exist near the limits of a high-value corporate credit card. Which naturally changes over time.

The biggest shift in data economics in the last 5 years has been the emergence of SSDs. For startups the 2nd biggest shift has been the surged in performance of PostgreSQL; they've made huge strides in scaling it up over the last few years.

[1] http://en.wikipedia.org/wiki/IBM_Parallel_Sysplex

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