If It's Important, Don't Hack It

Re:If It's Important, Don't Hack It by joeblau on Tuesday September 17, 2013 @11:09AM (#6399716)

Is this the correct use of the term "Growth Hacking"? I thought it was a person who works on side projects to increase their personal development outside of work.

As far as the meat of the article, I feel like this is spot on. The challenge I think is that a lot of people, including PG, have said they want to see 10%+ growth [1]. Customer acquisition is a very easy thing to hack if you know how to play the social game, but in the end, it comes down to product.

[1] - http://www.paulgraham.com/growth.html

[ Parent | on HN ]

Re:If It's Important, Don't Hack It by JonnieCache on Tuesday September 17, 2013 @12:05PM (#6400081)

Did you laugh at the bill hicks routine about marketers killing themselves when you were a teenager, but now want to take that highly paid SV position without an existential crisis? Have we got the job title for you!

[ Parent | on HN ]

Re:If It's Important, Don't Hack It by cdmoyer on Tuesday September 17, 2013 @01:24PM (#6400581)

I don't think I've ever heard Growth Hacking used in the sense you described. I'm sure someone has, but I nearly always see it in the sense of "tricks to increase user acquisition or conversion."

[ Parent | on HN ]

Re:If It's Important, Don't Hack It by pc86 on Tuesday September 17, 2013 @11:48AM (#6399959)

My understanding has always been it's one who "hacks" the "growth" of the company. Which coincidentally is why I've always had a somewhat negative impression of the term.

[ Parent | on HN ]