IPhone 5C: C is for Cognitive Illusion

Re:IPhone 5C: C is for Cognitive Illusion by CaptainZapp on Wednesday September 11, 2013 @10:04AM (#6367191)

The Apple store in Zurich is at Bahnhofstrasse. From http://en.wikipedia.org/wiki/Bahnhofstrasse

"Bahnhofstrasse is Zurich's main downtown street and one of the world's most expensive and exclusive shopping avenues. In 2011, a study named the Bahnhofstrasse the most expensive street for retail property in Europe, and the third most expensive worldwide.[1]"

It very much looks as if they are positioning themselves along those super luxury brands.

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Re:IPhone 5C: C is for Cognitive Illusion by cmutel on Wednesday September 11, 2013 @10:19AM (#6367277)

Perhaps, though the first Apple store in the Zurich area was in a mall which few would call glamorous: https://www.apple.com/chde/retail/glattzentrum/

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Re:IPhone 5C: C is for Cognitive Illusion by chappi42 on Wednesday September 11, 2013 @11:55AM (#6367941)

H & M is also on the Bahnhofstrasse... This road has lost its edge :-(

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Re:IPhone 5C: C is for Cognitive Illusion by sambeau on Wednesday September 11, 2013 @10:46AM (#6367464)

I think you are misunderstanding how branding & pricing works.

Chanel perfume can be bought for $100; a Chanel suit for $2000.

A new Ferrari will cost $300,000; a Ferrari T-shirt is $75.

An $850 iPhone fits nicely into this, especially as it it has a similar level of design quality.

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