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Re:IPhone 5C: C is for Cognitive Illusion by sambeau on Wednesday September 11, 2013 @10:46AM (#6367464)
I think you are misunderstanding how branding & pricing works.

Chanel perfume can be bought for $100; a Chanel suit for $2000.

A new Ferrari will cost $300,000; a Ferrari T-shirt is $75.

An $850 iPhone fits nicely into this, especially as it it has a similar level of design quality.

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