How We Unexpectedly Got 60K Users in 60 Hours (2012)

Re:How We Unexpectedly Got 60K Users in 60 Hours (2012) by mbesto on Tuesday September 10, 2013 @08:50AM (#6359656)

There's a lot of good information the slides, but for the quick and dirty:

1. They found one feature that a lot of people enjoyed (some would call this a MVP) and lots of people shared it

2. Mashable picked up on it and then other publications did.

3. Massive growth.

The main takeaway that I always tell startup people:

1. Marketing works, don't neglect it. (in this case PR worked extremely well)

2. Don't do marketing until you've found the one feature everyone wants (i.e. product-market fit)

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Re:How We Unexpectedly Got 60K Users in 60 Hours (2012) by manmal on Tuesday September 10, 2013 @09:04AM (#6359729)

I'd call that USP (Unique Selling Proposition) rather than MVP - the MVP would be the minimal product incorporating the USP.

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Re:How We Unexpectedly Got 60K Users in 60 Hours (2012) by patrickambron on Tuesday September 10, 2013 @11:58AM (#6360838)

Exactly. We already had the MVP--the key here was boiling down our product into a value proposition people could quickly understand. Rather than saying "we can match an ISP to a location and company" we said "you can figure out if an employer or ex gf googles you"

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Re:How We Unexpectedly Got 60K Users in 60 Hours (2012) by mbesto on Tuesday September 10, 2013 @09:17AM (#6359792)

Good point. I guess my point was that many people have built businesses on a sole USP (or hence what I would consider a MVP)...semantics...semantics...

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Re:How We Unexpectedly Got 60K Users in 60 Hours (2012) by alttag on Tuesday September 10, 2013 @12:09PM (#6360939)

Thanks for summarizing.

The content would be a great deal more consumable (and sharable) in a blog post that didn't require 75 clicks to view all of the content.

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Re:How We Unexpectedly Got 60K Users in 60 Hours (2012) by patrickambron on Tuesday September 10, 2013 @12:14PM (#6360984)

I originally wrote a post on my personal blog about this. Let me know if you find it helpful :)

http://www.patrickambron.me/we-unexpectedly-got-60k-users-in...

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