I took the plunge and looked around the site. I didnt actually sign up; it sure wasnt anything I wanted. It looks like a way for the creatively challenged to create content for the various social networking sites. The user doesn't even have to come up with a topic; they supply it.

My initial reaction was why not. Web sites are cheap. Throw it out there. See if it works. After all icanhazcheesburger.com became a hit. Then I went into the "about" section. It's run by a suit and it is funded by a couple of VC's and an angel. It has a bunch of employees. No discernible revenue model. I say they have some pretty high barriers to success.