The vehicle industry covers a lot of verticals. You've got your cars and motorbikes for consumers. Your 18-wheelers that stock large retailers. Your smaller trucks for home deliveries. Pickup trucks and vans for tradespeople. Special logging trucks and refrigerated trucks and vehicle transporters. Backhoes and bulldozers and oil tankers and cranes and RVs and quadbikes. Look around you right now - if it isn't air or water, chances are it travelled on a vehicle to get to you.

And that's just vehicles that travel on the roads, there's also rail air and water vehicles.

Covering a lot of verticals does not exempt you from price competition.