Sure, it's just one part of the overall environment. If you wanted to decorate a room to say "boys club - girls keep out," the first thing you'd do is hang up some pinup posters. But in the fashion industry they work with lots of pictures of beautiful women and women outnumber men. And this is probably US specific too; I imagine they do things differently in France.

In computer science (either academia or industry) we have a recruiting problem and we're facing an uphill battle. We have to care about how it looks.