The flaw in that study seems to me that for starters, boys don't need to be convinced to go into CS. And those stereotypes are mostly just stereotypes - there were no such things at my university, for example. It was a rather ugly building, though. But it' not that men prefer ugly buildings (I definitely didn't), but that they keen enough on those subjects to go for it anyway.

However if the finding is that if you make it nicer, more women will choose it, that seems rather trivial. Of course if you make something more attractive, more people will choose it.

Thanks, that's very interesting and shows that it may not have anything to do with sex or nudity at all.

Sure, it's just one part of the overall environment. If you wanted to decorate a room to say "boys club - girls keep out," the first thing you'd do is hang up some pinup posters. But in the fashion industry they work with lots of pictures of beautiful women and women outnumber men. And this is probably US specific too; I imagine they do things differently in France.

In computer science (either academia or industry) we have a recruiting problem and we're facing an uphill battle. We have to care about how it looks.