There's no choice in the matter. Do you realise trademark holders have to vigorously defend their marks in order for them to remain protected? Failure to do so jeopardises protection.
Disclaimer: IANAL
Thank you for pointing this out. Tumblr is just doing what any company who has spent time building their brand must do if they want to be able to retain their trademark. Their 3rd party enforcement company didn't exercise "common sense" and when Tumblr realized this they said sorry.
Re:Retraction from Tumblr
by chadwickthebold on Saturday August 31, 2013 @05:03PM
(#6308068)
... and istumblrdown.com is somehow stealing tumblr's business?
Only when tumblr is down.
Re:Retraction from Tumblr
by samuelfine on Saturday August 31, 2013 @04:00PM
(#6307885)
"...is someone selling fake Chinese made Tumblr t-shirts on the black market?"
I wouldn't be surprised. Tumblr just sold for a billion dollars, remember? That's certainly a brand worth protecting.
That's the part they should be apologizing for.
Unless their business is actually getting hurt in any way (is someone selling fake Chinese made Tumblr t-shirts on the black market?), this is just a systematic exercise in corporate bullying.
They shouldn't be engaged in this in the first place. Tumblr is not friggin' Nike.