I think the parent poster was in part referring to operational upgrades (very common at British Airways — they will dramatically oversell the Y cabin and op-up people into J/F as needed), which don't necessarily require an equipment swap.
Another option uniquely available to European carriers that you might not have seen in the U.S. is to adjust the number of J/Y seats in an aircraft: on most intra-Europe flights, the "business-class cabin" is the same seats as the coach cabin, but with a blocked middle seat and a movable divider so you know where Y starts.
(Come to think of it, I guess BA will sometimes swap equipment to a flight with fewer classes of service — for example, the LHR-DME route can lose its lie-flat Club World seats overnight sometimes after unplanned equipment swaps — but I don't think BA does this for yield management, because it's costly to them to have to pay refunds to people they've inconvenienced.)
United is infamous for this, prompting a sound piece of advice: if for some reason you're in first class on a flight scheduled for an A320, don't take a seat in row 3, since odds are high it'll be swapped to an A319 (which only has two rows in F) day of the flight. In theory there's a pecking order for who gets downgraded in that case (first, anyone who moved up to F on a status upgrade, then the paid F fares starting with whoever was latest to check in), but in practice the gate agent just bumps row 3 and calls it a day.