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Re:10gen is now MongoDB, Inc. by kingkilr on Tuesday August 27, 2013 @10:56AM (#6283787)
Not a lawyer, but if the software project had an independent owner for its trademark, I believe that they'd have a case against 10gen. The name is deliberately chosen to provoke confusion between the two.
Re:10gen is now MongoDB, Inc. by saalweachter on Tuesday August 27, 2013 @11:26AM (#6284007)
The MongoDB project was started by 10gen. I would be surprised if someone else owned the trademark.

So the new name is not so much deliberately chosen to provoke confusion as it is to reduce confusion.

Re:10gen is now MongoDB, Inc. by pigscantfly on Tuesday August 27, 2013 @05:30PM (#6286432)
Their previous full name was "10gen: the MongoDB Company"; they've been trying to dispel confusion over the company name vs. product for a long time (probably since they pivoted towards making Mongo the main business product - 10gen started as a PaaS company).

source: worked there

Edit: the title of this submission should really be "10gen: the MongoDB Company shortens their name to MongoDB, Inc." Less attention-grabby, more truthy.