That's a pretty good book, although in some ways it recapitulates a lot of this one:
https://www.amazon.com/dp/0887307280/ref=as_li_ss_til?tag=de...
Here's my summary of Built to Sell, fwiw:
http://journal.dedasys.com/2011/05/23/summary-built-to-sell-...
How did I hear of him? My copreneur and I were discussing the idea of giving shares to our sole employee as performance incentive. She didn't like the idea from the beginning and googled for "real" reasons. :-) She found John Warrillow. This podcast sobered me up a bit:
http://www.startupnation.com/podcasts/episodes/9565/equity-f...