Re:Ask news.yc: Raising money using bank loans?
by anamax on Wednesday October 03, 2007 @11:58AM
(#62618)
Why are you arguing with your customers about what they want?
That's a hard argument to make if you're correct, but you're not - they are. It's an incredible user experience. It lets them in on the excitement. It gives them a story to tell others. That's why they want in.
And no, it's not "cheap" to give them a discount, it's rewarding them for faith and it's fair. (You can think of it as interest if you'd like.) It's also fairly standard practice.
Do it right, and they'll be out there selling more "pre-release" subscriptions for you. Deliver, and they'll be your best salesfolk.
Of course, it is poor form to take their money if you're not going to deliver.
That's a hard argument to make if you're correct, but you're not - they are. It's an incredible user experience. It lets them in on the excitement. It gives them a story to tell others. That's why they want in.
And no, it's not "cheap" to give them a discount, it's rewarding them for faith and it's fair. (You can think of it as interest if you'd like.) It's also fairly standard practice.
Do it right, and they'll be out there selling more "pre-release" subscriptions for you. Deliver, and they'll be your best salesfolk.
Of course, it is poor form to take their money if you're not going to deliver.