Re:Average Income per Programming Language
by jorisw on Wednesday August 21, 2013 @10:21AM
(#6250444)
Exactly.
I feel like the term "marketing" is often used by not-so-great communicators to fill a gap of understanding of how value is communicated by those who are doing good business as a result.
I think the same goes for companies. E.g. a user friendly phone, tablet, computer or maybe just a very usable website, is not more expensive because of 'marketing', but because it does a better job communicating with the end user and thus creating a better perception of value to the customer.
My suggestion: replace the word "market" with "communicate" in your thinking. So:
"your ability to confidently communicate your value plays a big part in your payment or salary negotiations"
So it's not marketing, it's kind of like writing docs for end users. Still not coding, but a little further from "marketing". A small change, but it may give some mileage.