They wanted to become the "Youtube for documents" and they did. Nobody that I know of has a better docstorage method, and, like Youtube, Scribd feels cheap and often gives me results that lied about what they were to get views. I'm not mad at Scribd for doing that, since it worked, but I have to wonder who would willingly demean his life's work for the sake of popularity. Perhaps that's just my pretension speaking.