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A comment on New UI Pattern: Website Loading Bars. Parent comment

Re:New UI Pattern: Website Loading Bars by kamjam on Monday August 19, 2013 @03:18PM (#6239105)
What is it with these sites that break down articles into several pages? NYTimes is a particular culprit that annoys me. Does anyone find an article easier to read in this format? I presume it is to force more Ad views on people?
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Re:New UI Pattern: Website Loading Bars by lotso on Monday August 19, 2013 @07:55PM (#6240700)
There's some research that, that people like content paged.

Here's one such paper http://hfs.sagepub.com/content/25/3/279.short

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Re:New UI Pattern: Website Loading Bars by corford on Monday August 19, 2013 @06:17PM (#6240276)
>I presume it is to force more Ad views on people?

Yep

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