It's possible and maybe even easier to have truly breakthrough ideas if you're coming from a different field. You can always catch up on all the knowledge required to execute your idea later.
And yes, often you'll find out that your idea wasn't so great. But at least you didn't dismiss it as out of hand because you didn't come across it in your years of experience in the field.
Also, he seems to acknowledge the fact that he was standing on the shoulders of giants:
But one thing is clear: before attempting to create something new, it is vital to have a good appreciation of everything that already exists in this field. I myself have had many experiences confirming this to be so.
the problem w/ casually describing it as a "marketing problem" is it completely excuses both entrepreneurial excess & the whole Valley hype thing. sure, there should be an onus on people to present/market their ideas well, but also on the public to be a little more skeptical of wild & unfounded claims.
[1] It's really impressive how they managed to create such interest around a product idea, with people describing it as innovative and disruptive, when you've been able to walk into any drugstore and buy identical (but better researched and quality assured) products off the shelf.
I would assume there are thousands of other areas like this where some "better" version never sees the light of day.
However, there is an underlying pattern that annoys me too. There are literally thousands of people working in innovative transportation ideas, why is the barely researched idea of a relative amateur like Musk receiving so much attention?
The same applies to the Soylent story: people who have been working on the problem for decades are being ignored in favor of self-promoting entrepreneurs who's ideas lack depth.
The great irony is that the cheerleaders for these entrepreneurs are the same people that bitch about the lack of scientific knowledge in politicians and the lack of attention for science in general.
I can perfectly understand that this pisses people of who have been diligently working on these problems for decades.