oh i got the perspective. I just think the guy is being overly dramatic. So much of this stuff is overly subjective anyway. If he came in already with intent to purchase sees possible savings but can't find them, he is unlikely to leave because his mind was already expecting to pay X.

On one of our products http://pressbackup.com we have a coupon code, if customers can't find one, and they email me, I will generate one just for them. Those customers stick around for a LONG time.