They can go online and search for coupons. It never takes me more than two or three minutes to find a coupon through Retailmenot and another aggregator. If no coupon exist or if they're all expired, then I'll pay full price. There is no downside for me. I don't understand why this equivalent to a "slap in the face." Frankly, this vastly improves my shopping experience through occasionally saving me money, while never exposing me to any risk or increasing the prices that I pay.
Re:This coupon code is a slap in the face
by brianbreslin on Tuesday August 13, 2013 @02:40PM
(#6207445)
oh i got the perspective. I just think the guy is being overly dramatic. So much of this stuff is overly subjective anyway. If he came in already with intent to purchase sees possible savings but can't find them, he is unlikely to leave because his mind was already expecting to pay X.
On one of our products http://pressbackup.com we have a coupon code, if customers can't find one, and they email me, I will generate one just for them. Those customers stick around for a LONG time.
The article is from the perspective of a customer without a coupon. In that case, the presence of the coupon code field actually makes you less likely to buy or convert. This article isn;t blaming the methodology. It is saying the status-quo presentation is poor and needs improvement.