After owning an Android for a couple of days, it correctly identified my 'home' without me having to enter or setup anything and gave me traffic information on getting home whenever I drove anywhere out.

It also identifies searches for any location (like you said) and offers directions to get there.

When travelling abroad, it identifies your change of location and offers up currency exchange rates and places to visit nearby.

Awesome and scary at the same time.

I didn't even mind that. What really freaked me out about Google Now is when it started showing package tracking cards based on having shipping notices in my email. Of course Google has access to all of that, but it weirded me out the first time I saw it.

Agreed.

Most of the times I check invoice emails I am looking for the Tracking Information.

This is what makes it tough to move away from Google. Yes they give the NSA access to my data and border on scary by analyzing all of my usage but they offer some really handy options.

Last time I traveled abroad I used Airbnb. When I arrived at the airport, Google Now gave me direction (by rail!) to the apartment I had rented. Spooky.