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Re:How 'One Weird Trick' Conquered The Internet by nadaviv on Wednesday July 31, 2013 @07:17PM (#6137482)
> They build entire webpages, along with side-stories and article comments that support their product.

A lot of those websites are created by affiliates, and not by the product owner. The affiliate commission for digital products is pretty high (75%-85% is quite common), and affiliates often create various review sites for the products they're promoting, or use existing sites they own and add reviews written by "users" of the product.

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