Re:Getting users for the first time, ever.
by redtexture on Wednesday July 31, 2013 @10:53PM
(#6138369)
Another post with a similar line of thinking, on testing for paying customers:
Mark Suster - Why You Need to Ring the Freaking Cash Register
http://www.bothsidesofthetable.com/2013/07/16/ring-the-freak...
Perhaps you've seen this too, about discovery of interested populations of potential users:
Paul Graham - Do things that don't scale (July 2013)
Thanks for bringing up Steve Blank again. I have the 4 Steps and I should probably revisit that in addition to his blog .