I think it would've been successful at $600, for whatever storage they wanted to give at that price. But they're being very stubborn about it having 128 GB, no matter the cost (which is a quite high $830). And I think they've done a very poor job explaining why you need to get a phone with 128 GB of storage, too. They need to really "sell" that feature, so people think the price for the phone is worth it.