When you're buying a device in which the OS and ecosystem are developed and maintained by the same company, that company being profitable and its business sustainable is a vital customer concern. If you buy an android phone and the vendor goes bust, no big deal. If you buy an iPhone and apple goes bust, bye bye iTunes, iOS updates, App Store, etc, etc. I say this as an apple customer and iPhone user. I think a lot of the discussion on this thread is just silly, but Apple being a strong going concern is a big deal to all iPhone and Mac users.