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Re:The Myth of Willpower and “Eat Less, Move More” by joe_the_user on Saturday July 27, 2013 @03:57PM (#6114188)
Yes,

The funny thing is, "find the approach that works for you" seems like it should be as good as anything for someone marketing a gym or even a family of products.

I think the biggest dynamic is that when individuals do find the approach that works for them, another thing that often "works for them" is telling everyone else that what they do is the very best. More weirdly, consumers feel attracted to systems that forward a dogmatic certainty that they are right and such systems produce a group of believers who will also sell the system. Ah, I can't see an easy way out.

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