Urgh. People argue these issues over and over and shave points so finely that I don't see the point any more. Who cares if, by some interpretation of the words, you can make the claim that "cardio alone is ineffective for weight loss?" Some people take up running and lose weight.

There are a thousand different ways to approach fitness, and apparently the important thing is not to present an original or enlightening perspective but to shit all over other people's perspectives, to call them "stupid," "dogma," "myths," and "big fat lies" that "prevent you from creating a healthy lifestyle."

Creating a feedback loop in which results motivate continued effort is one idea that has been around for decades and works for a lot of people. So is going for a run every morning. So is being "hard core," for that matter. For some people, the idea of being "hard core" is an exciting one that gets them out of bed early in the morning and helps them say no to excess food. If these ideas work for people, then they can be valuable, positive ideas, right? Wouldn't you want to make sure that people gave them serious consideration in case they were, for them, effective ideas?

Why would you steer people away from alternative ideas by presenting them in the most negative possible light, in narrow, off-putting formulations?

Oh, right, because this isn't fitness advice. It's marketing for a company selling a fitness product.