While no ads is certainly a feature, it seems like a lot of startups I've seen recently are selling "community status" in the form of digital goods. I can't imagine ever paying for such things but it seems to be working quite well for folks.

Michael the CEO is speaking about justin.tv's money-making strategy at the Google campus on Monday. A couple of other 'community status' style companies will be there too.

Search 'Monetizing Web 2.0' on meetup.com if you're curious.

nice, justin.tv is starting to get traction

I think they've had it for a while. It really is the place to go to watch cable or international sports live.

Not sure if it's a great sign for the future when your startup is internationally recognized as the place to go for copyright infringement. Several firms have held this title before and they have a short life.

It's a whole lot better than no one noticing.

I wouldn't like to bet my business on getting bought out by people who think I am stealing from them.

Until the inevitable lawsuit happens...

Company's like Zuffa (UFC) have already started cracking down on JTV their ppvs were once a common thing, now they are removed pretty swiftly.