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Re:Ask HN: Should equity be traded for advice and connections? by scheff on Tuesday July 23, 2013 @07:12PM (#6093519)
Perhaps look at having an Advisory Board. The kudos could be sufficient payment. Especially if you become a big success.

Alternatively, look at offering them stock options. If they believe in what you're doing, and want continued involvement, then it's worth asking them to have "skin in the game". Their advice will be more tailored to your success if you do.

Ask other businessmen what the cost of offering equity to outsiders is. It's usually more than the cost of giving away something intangible.

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