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Ask HN: What's your process to run a social media marketing campaign?

I'm curious to understand what's your approach to promote your startup/client on social media (social media marketing). What's the process that you do every day/week to maintain it?

Like "Collecting thematic blogs in Feedly + share with Buffer" or "Looking on Google for interesting content + shar with Hootsuite", and so on.

Please upvote the answers here, or create new ones.

( 4 comments | on HN )
Re:Ask HN: What's your process to run a social media marketi... by ccarnino on Friday July 19, 2013 @10:27AM (#6070350)
Look for content on Prismatic/Scoop.it/Reddit/Topsy + share with Hootsuite
Re:Ask HN: What's your process to run a social media marketi... by ccarnino on Friday July 19, 2013 @10:26AM (#6070348)
Look for content on Prismatic/Scoop.it/Reddit/Topsy + share with Buffer
Re:Ask HN: What's your process to run a social media marketi... by ccarnino on Friday July 19, 2013 @10:25AM (#6070339)
Looking on Google for interesting content + shar with Hootsuite
Re:Ask HN: What's your process to run a social media marketi... by nicolettad on Friday July 19, 2013 @10:29AM (#6070364)
Collecting thematic blogs in Feedly + share with Buffer