People who can't tune out ads are most likely to be both influenced by, and aggravated by, them. People with "banner blindness" might not complain about your ad, but they're not worth a penny to the advertisers.

I think op means people with enough money to pay to turn ads off. People with money are the people advertisers want to target. Even if the person doesn't like ads the right one could still catch their eye.

If I find an advert song to be catchy or memorable I go out my way to avoid that product to such a severe extent that it really irritates me if something I use or like is advertised. It has me wondering how I'll ever manage without X.