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Re:Elon Musk to publish hyperloop design by August by swamp40 on Monday July 15, 2013 @10:56AM (#6045931)
Probably some combination of:

a) He's getting asked a lot.

b) By publicly announcing a deadline, everyone involved (including him) will be racing to hit that deadline or lose face.

c) He's telling the world "I say what I do and I do what I say".

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