Re:Attention, Shoppers: Store Is Tracking Your Cell
by DanBC on Monday July 15, 2013 @01:10AM
(#6043814)
I'm not so bothered by them tracking movements around the shop.
But they keep that data, and use it to recognise repeat visitors.
In general when people keep data about me there should be a few minimal protections: keep that data secure, use it for what they say they're going to use it for, offer me the option to opt out[1], don't keep the data too long, let me know that you're doing it.
In the UK this is covered by Data Protection law.
To answer your question: I'd much rather they tracked my phone than a person followed me with a camera.
[1] I prefer "don't do it unless I've opted in" but it feels like I lost that argument.
But they keep that data, and use it to recognise repeat visitors.
In general when people keep data about me there should be a few minimal protections: keep that data secure, use it for what they say they're going to use it for, offer me the option to opt out[1], don't keep the data too long, let me know that you're doing it.
In the UK this is covered by Data Protection law.
To answer your question: I'd much rather they tracked my phone than a person followed me with a camera.
[1] I prefer "don't do it unless I've opted in" but it feels like I lost that argument.