How so? This is actually the first officially announced smartphone (I also have a keen interest in the upcoming Sony i1, but it's not a reality yet) that I'd consider buying just for the camera.

Personally, I think Nokia has taken an interesting approach with the sensor, because the added resolution gives them leeway in overcoming the optics problem (from a focal length perspective, at least) in that the "digital zoom" will produce better results than any other phone.