Yes, but my point was, incubators serve as a fine information channel for technology companies, but there is an entire class of small business which are not suited to incubators, such as bars. The rule change gives these small businesses a channel to inform potential investors that they're out there. Investors that they would not, otherwise, be able to reach.

Starbucks did an experiment in "white label" (non-SBUX-branded) storefronts. It didn't continue, but one could imagine developing a national network of white-label restaurants to be run by locals.